Strategy, advisory & projects for adventurous brands.
Hello,
I’m Bridget John
Fractional GM, brand consultant and go-to-market strategist for outdoor, home, travel and lifestyle brands.
🌏 London based, working globally.
Need help to get your brand moving?
I partner with founders, leadership groups and brand teams who are launching something new, evolving what they've already built, or scaling into new markets.
Globally, regionally & locally.
If you're at a turning point, stuck in the weeds, or need a strategic partner to help build momentum - that's where I come in. Together we'll find the common thread in the things that are working, decide what matters most next (and what doesn't), and give your team a clear plan to get it done.
How I think about growth
I pair my big brand experience with a founder mindset.
Most brands I work with are trying to do too much at once. Too many products, too many channels, too many tools, too many initiatives, and a lot of one-off work for every new product or launch.
The brands that actually grow rather than just adding more to their plate find the common thread: the hero product or category, the repeatable formula and the channel that works best. Then they go hard at it. Consistency wins.
Deciding what not to do is just as important as deciding what to do. And I care about sustainable, profitable growth over big revenue numbers, so we'll always look at whether you're resourced to deliver it.
What we’ll work on.
A clear roadmap for the next 30 to 90 days, with the 1 to 3 year view in mind. Achievable short-term goals, a team that's aligned on them and owns the result, and a clear focus on the one thing that will make the biggest difference next.
Get it done, then move on to the next thing.
Why work with me
I've led brands at global, regional and local scale.
20+ years in brand, retail, marketing and ecommerce leadership across Australia, Asia Pacific, the UK and Europe, Morocco and the US market.
I've built my own brands, and helped others build theirs too.
10 years building and running my own brand, hands-on in Shopify, and helping founder led start-ups grow theirs.
I've done the strategy through to the hands-on work.
From board-level thinking and reporting through to the practical reality of getting product onto shelves and into customers' hands.
How we can work together
Fractional GM Leadership
One or two days a week of senior brand and commercial leadership. I lead the plan and direct your team, agencies and partners.
Founder Advisory
A sounding board and a 90 day plan for the decisions that shape your next stage, starting with The Reset.
Go-to-market Strategy
A strategy workshop to get you and your team in one room and out with one plan, or a plan for taking your brand into a new market.
Are we a good fit?
I work best with brands that are:
In outdoor, home, travel, fashion or lifestyle, with a product people love
Purpose-led, or care about doing business well: how things are made, who makes them and the impact they leave. If it’s a B corp or 1% for the planet member even better.
Founder-led, investor-backed or part of a bigger group
Turning over £3m or more, with budget for senior help
Selling across ecommerce, wholesale and retail, at home or internationally
Ready to simplify and align their team to focus on what matters most
We probably won't be right for each other if you:
Want to do everything at once, by tomorrow
Reinvent the wheel for every product and launch
Care more about quick top-line revenue than profit and sustainable growth
Want someone to execute it all for you - there’s plenty of great freelancers for that
Don’t have the budget to hire senior specialists or team to get it done
Brands I've worked with
A bit about me
Hello, I’m Bridget - brand and commercial leader, founder, and a bit of a nomad. I’m happiest building something from scratch or exploring something new, whether that’s a brand, a team, a business plan or an itinerary for a city I’ve never been to.
I spent the first part of my career inside global brands and major fashion retailers, from the shop floors of Melbourne and London as a VM and retail marketing leader, to the Basque coast of France as Global Trade Marketing Director for Quiksilver, Roxy and DC. Then I built my own brand, Nouvelle Nomad, an international retailer and supplier to the design industry of vintage Moroccan rugs and artisan-made homewares, and built a life (and a business) between Melbourne, Marrakech and London.
That life shapes how I approach my work. Big brands taught me what good looks like at global scale. Running my own taught me what it takes when it’s your money, your name and your business on the line. And all the moving around taught me to get comfortable in new places fast, to be resourceful and adaptable, and to see things with an open mind and a global view.
The thing founders say they get most from working with me is confidence: in where they’re heading, what to focus on and what to let go of. I’ll get across your business quickly, tell you honestly what’s working and what isn’t, and push you in the right direction.
You bring the big idea, I’ll bring the experience and the plan to get it moving.
Workshops & Founder Events
I regularly partner with business groups, co-working spaces and founder events to host my signature Building Your Business & Brand Strategy Workshop.
Over 2 hours we work through aligning your big vision, goals and priorities for your business and brand, and mapping out a go-to-market plan for the year ahead.
Want to book a workshop or speaker for an event?
Contact me below
Let's talk about what's next.
Tell me where your brand is at and where you want to take it. A 20 minute call is the easiest way to see if we're a good fit.