Hello! I’m Bridget

Brand, Retail & Marketing Consultant, Start up Advisor and Fractional Brand Leader.

I work with growing startups and global brands in the outdoor, fashion, homewares, travel & lifestyle industries.

I’m also the founder of Nouvelle Nomad

Based between London, Melbourne and Marrakech

Strategy, Advisory & Projects

For Adventurous Brands

Need help to get your brand moving?

Whether you’re re-defining your existing strategy, building something new, or entering into new regions and markets.

Get strategic & operational support for what ever stage of the journey you’re at.

Go-to-Market Strategy

I’ll help you build an aligned business & brand strategy, and go-to-market roadmap for the year ahead

Workshop facilitation for executive leadership groups, strategy days and brand team off-sites

Book a GTM Strategy Hour

Start-Up Advisory

I’ll help you work through your ideas, challenges and tactical next steps for early stage start-ups launching something new into the world.

Book Consulting

Project Management

End-to-end management from strategy through to execution in market.

Leadership of cross functional teams and special projects across:

Brand Marketing
D2C Retailing
B2B Trade Marketing & Wholesale
Digital & Content Marketing
Ecommerce
Operations

See Examples of Projects

Need some help to get your big idea out of your head and into the world?

Book a GTM Strategy Hour to work through your business, brand, project or idea together.

Fractional Brand Leadership

If you’re a CEO or founder needing hands on help to get things moving, you might be ready for a Fractional Brand Leader.

Perfect for those times when you’re in a transition phase or building momentum but aren’t quite ready to hire a full-time leadership team.

For a few days a week or month, you’ll get my strategic insights, leadership skills, and hands-on help to grow your startup and tackle critical projects.

Strategic and operational leadership support can include one or a hybrid of traditional leadership roles:

Fractional CMO

I’ll lead the brand & marketing strategy to elevate your mission and vision, and drive commercial results.

Oversee marketing campaigns, manage external agencies, hire and lead the functional marketing team, measurement reporting and operations.

GM / Operations

General leadership across the day-to-day operations and running of the business.

Setting up and scaling systems and processes, hiring and leadership of functional teams and establishing cross functional ways of working.

Chief Of Staff

A right-hand help to the Founder or CEO to provide strategic and operational support, setting and tracking of company objectives, and measuring results.

Keep critical projects on track, and help cross-functional teams to keep moving forward.

I founded Nouvelle Nomad in 2016 to share the joys of travel and celebrate the beauty of handmade. Partnering with local family businesses and artisan makers across Morocco to source our rugs and produce our homewares and leather collections.

Over the last 8 years we’ve shipped thousands of hand-restored vintage carpets, ceramics and travel goods into homes around the world, partnered with loved Australian brands and retailers, and opened pop-ups and retail showrooms to welcome our community of sustainable design lovers.

Giving back to environmental causes and non-profits along the way through our membership with 1% for the Planet.

Nouvelle Nomad

Some of the brands I’ve worked at, with and on

  • Quiksilver

    Quiksilver

  • Nouvelle Nomad

    Nouvelle Nomad

  • Movember

    Movember

  • Disorder Media House

    Disorder Media House

  • Mister Zimi

    Mister Zimi

  • Yeti

    Yeti

Example Projects
Quiksilver
Roxy
DC Shoes
The Movember Foundation
Ozmosis
Yeti
Nouvelle Nomad
Summer Jax
Just Jeans
French Connection
Disorder Media House
Order

What people have said about working with me

  • Thank you so much for all your hard work and support! You’re really part of our team now. The work that we have been doing with you over the past month it’s not only very clarifying for all of us regarding the brand and vision, it’s also been a massive relief! I feel like we finally found our path and it feels great.

    Lauren Franklin - CEO and Founder Summerjax Productions.

  • Bridget is one of the most passionate and driven individuals i have ever worked with. Her pursuit for success is relentless, overcoming hurdles to ensure the ultimate outcome is achieved. She has well rounded business knowledge, commercial acumen, and a great sense of creative thinking. A great asset to any company.

    Todd Liddy - Head of Retail, Boardriders APAC

  • What do I write that the others haven't already said? Simple ... Bridget is a rockstar .. it's that easy. We worked together for something like 5 years. She challenged me strategically + she impressed me operationally. If you have a project, give her a call ... you will not be disappointed ... I promise

    Simon Traynor - Board member, CEO, CMO. Previously Quiksilver, Movember.

  • Bridget is an exceptional leader and team player, highly motivated and a specialist in Brand go to market and retail strategy. I was fortunate enough to work closely with her in both Australia and Europe while at Quiksilver and I'm looking forward to collaborating with her on future projects if the chance arrises. Thanks again for all your help and support Bridget.

    Josh Rush - Previously Global Creative Director Quiksilver

  • I worked with Bridget at Just Jeans, and she is one of the best operators l have ever worked with. Bridget is strategic, considered and results focused and is always considering the consumer. I have no hesitation recommending Bridget, she was a joy to work with.

    Lisa Albert - Previously Marketing Manager, Just Jeans

Member 1% For The Planet - Bridget John

Member of 1% for the Planet

1% of revenue from my work and business ventures is pledged towards environmental causes and non-profits.

I prioritise working with businesses and brands that are purpose-led and leading change in their field.

If you’re a fellow 1% For The Planet member, or a B Corp organisation even better.

Workshops & Events

I recently had the pleasure of hosting a Business & Brand Strategy workshop for a diverse group of female founders and entrepreneurs for the Hey Sister Festival in Marrakech, Morocco.

Over 2 hours we worked through aligning their big vision, goals and priorities for their business & brand, mapping out a go-to-market plan for the year ahead.

Want to book a workshop or speaker for an event?

Testimonials From Founders

  • I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable. They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!

    Chaimae B.

  • I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners. She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.

    Lotte V.

  • I enjoyed the workshop a lot. It was very helpful for understanding business and brand strategy basics. I also liked the discussions and the chance to share ideas with others.

    Meriem B.

  • I very much enjoyed Bridget’s workshop. Bridget provided a very helpful overview covering a lot of ground in a short space of time without overwhelming attendees. I also enjoyed the exercises and receiving Bridget’s input during these. She has a warm personality and made what in some other hands might have been a dry workshop an inspiring event. I thank Bridget for the time and effort that she put into the workshop and for the knowledge and tips that she shared with us.

    Phillipa P

Contact me.

Got a brand, project or idea to work together on?

I’d love to hear from you.