
Projects
End-to-end project management from strategy through to execution.
I work on a project basis generally "getting things done" for growing startups and global brands who need expert hands-on help for a specific goal, campaign, or business challenge.
How it works
I specialise in leading cross-functional teams and special projects across go-to-market, brand, retail, sales, marketing and ops.
Globally, regionally & locally.
We define a clear scope and project duration, work together over 4–12 weeks, and get it done - fast, focused, and collaborative.
With an holistic approach I focus on both the brand and the ops side of your business.
Projects could include:
Optimising your go-to-market timelines, tools and processes
Building your Shopify ecommerce store from scratch
Launching new products or collections
Developing a trade marketing support program
Australian or UK/EU market entry for global brands
Entering a new category or vertical
Opening or expanding your retail presence
Omnichannel retail, ecommerce and marketing initiatives
Strategic partnerships and collaborations
Rolling out brand events and pop-ups
Pricing of my services
I offer clear, flexible pricing that reflects my 20+ years of experience in brand, retail and marketing leadership and the value of strategic, senior-level support without the overhead of hiring full-time.
My rates are based on outcomes, not just hours, and are designed to be accessible to founder-led businesses and growing brands.
If you're unsure what’s right for you, just get in touch - I’m always happy to tailor a package based on your needs and stage.
My rates
Project management day rates, or total project rates are dependant on scope and duration
AUD From $1200 /day +GST
USD From $790 /day
GBP From £600 /day
I work with a maximum of 1-3 brands at a time to ensure I can give your project the maximum about of bandwidth and thinking space.
Here’s some previous projects as examples of how we could work together
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The Movember Foundation
Movember is the world’s largest charity tackling mens health on a global scale.
Project: Engaged to lead global cross functional teams and special projects for digital transformation initiatives, introduce new mar-tech platforms, and streamline go-to-market processes and timelines across the ANZ, EU and US markets.
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YETI
Yeti is cult US based outdoor lifestyle brand
Project: Project management of trade marketing program for the brand’s launch into the Australian market.
Working with the YETI global marketing team to import fixturing, customise point of sale, and produce regional visual merchandising and product display guidelines for key accounts big-box outdoor retail partners.
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Quiksilver Vintage Collection
Quiksilver Vintage was a handpicked curated collection of archival garments from the brand’s 40 year heritage.
Project: Project management for the global launch of Quiksilver Vintage collection - end-to-end build of the range, campaign development and roll out of the collection across ecommerce and retail stores in 3 major markets.
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Disorder Media House
Disorder Media House was an Australian based startup at the cross roads of gaming and culture.
Project: Go-to-market advisory and project management support through the build of the DMH in-house creative agency, and launch of it’s two brands ORDER (Esports) and DIS (Gaming and Lifestyle)
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Summerjax Productions
Summerjax is an Aussie owned, LA based production agency partnering with some of the world’s biggest fashion and lifestyle brands.
Project: Strategy workshop facilitation of GTM planning sessions with the leadership team for the Summerjax brand re-set, and B2B marketing plan.
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AdAge - The List
AdAge The List mentorship program was a group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook Elevate — to confront unconscious bias by focusing on addressing the diverse talent crisis in the industry.
Project: Project management on behalf of Summerjax Productions for the launch of the program
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Nouvelle Nomad
Nouvelle Nomad is a sustainability led homewares, travel and lifestyle brand and ecommerce retailer
Project: Full end-to-end management, building and scaling Shopify ecommerce store across SEO, email, content, organic and paid social, Google ads.
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Mister Zimi
Mister Zimi is an iconic Australian fashion and lifestyle brand and retailer of travel and resort wear
Project: Project management for production of 2020 Casa campaign shoots in Morocco, Byron Bay and Sydney.
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Nouvelle Nomad
Project: Creative direction and production of all Nouvelle Nomad photoshoots.
Partnering with local photographers, boutique hotels and photo shoot locations across Morocco and Australia to produce brand photography, content and campaigns.
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SOFI MODI Ceramics
Sofi Modi is a Marrakech based ceramicist and jewellery designer.
Project: Brand strategy and go-to-market support, project management of website build for ecommerce and trade channels.
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The Fitzroy Feast
Fitzroy Feast was a Summer pop-up food festival in the heart of Melbourne’s Fitzroy.
Project: Event management and marketing program for The Fitzroy Feast.
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Wayfarers Atlas
Boutique surf travel agency and booking platform with the best handpicked hotels and locations for surfers and their families.
Project: Go to market planning and advisory support though build and launch phase for Scott and Sarah’s project.
What people have said about working with me
Contact.
Get in touch to tell me about your project - I’d love to help you get it off the ground.