Strategy, Advisory & Projects for Adventurous Brands

Hello, I’m Bridget John.

Business & Brand Consultant - Outdoor, Fashion, Travel & Lifestyle

Business Owner & Entrepreneur - Founder at Nouvelle Nomad

A bit about me

I’m a business and brand consultant, founder and entrepreneur with 20 years of experience in the outdoor, fashion, travel and lifestyle industries around the world.

As a freelance consultant and project manager I work with businesses and teams of all sizes from start ups through to global organisations.

Helping to align business and brand strategy to actionable go-to-market planning and in market execution across retail, wholesale, marketing, ecommerce and operations.

Globally, regionally and locally.

My previous roles include 15 years in brand and retail marketing management for iconic global brands and major retailers across the Australian, Asia Pacific, UK & Europe and US markets.

Including Global Trade Marketing Director at Quiksilver, Roxy and DC - leaders in the outdoor, surf, street, skate apparel and lifestyle category. Where I led global go-to-market strategy, teams and operations for the 3 brands, servicing 1000’s of major wholesale accounts, speciality retailers and own brand retail doors across the EMEA, USA, APAC regions and emerging markets.

In 2016 my entrepreneurial spirit and passion for travel led me to founding my own business Nouvelle Nomad. Sustainable homewares, travel and lifestyle brand and commerce retailer. Shipping to clients globally with retail operations based between Australia and Morocco.

By pairing my big brand experience with my own entrepreneurial journey I’ve helped CEOs, founders and global brand teams across a range of industries.

Clients have included the Movember Foundation, Yeti, various ecommerce brands and fashion retailers, creative agencies and business consultancies.

If you’ve got a business, brand or project to work together on I’d love to hear from you.

Book a complimentary 20 minute phone consultation with me to see if we’re a good fit.

Ways I can help you

Business & Brand Strategy

Workshops and digital resources for founders and early stage start ups.

I help you map your business and brand strategy to an actionable go to market plan for the year ahead.

Consulting

By the hour support for CEOs, business owners and global brand teams.

Brand | Retail | Marketing | Ecommerce | Operations

Project Management

Hire me on a project basis to help you build and launch your project from strategy through to execution in market.

Hire me as your Interim Brand Director

For a few days a week, or interim period you’ll get my strategic thinking, leadership skills and hands-on help to build your business, brand or project

  • Allow you the CEO or Founder some breathing space and strategic support to work on what’s next

  • Provide guidance and leadership to your brand, retail, sales, product and marketing teams.

  • Set brand strategies, goals, directives, budgets and timelines.

  • Set up go-to-market teams, operations, systems and processes.

  • Lead cross functional teams and special projects

Some of the brands I’ve worked at, with and on.

20 years building business and brands in the outdoor, fashion, travel and lifestyle industries.

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I know Brands

I’ve produced and rolled out campaigns for some of the world’s biggest outdoor, fashion and lifestyle brands, navigating the balancing act of achieving commercial business outcomes with brand story telling and effective creative. I’ve learnt and seen in action the importance of maintaining global brand consistency while building in the flexibility for local relevance.

I know Retail

I’ve managed the visual merchandising programs for 200+ door major retailers across Australia and New Zealand, Asia Pacific, the US, the UK and Europe. And rolled out 1,000sq m flagship retail concept stores through to shop-in-shop counters, brand pop ups and B2B trade shows around the world.

I know Marketing

I’ve lead go-to-market strategy, teams and operations globally and across regions for cross channel campaigns, events, brand partnerships and product launches. Providing high level leadership to regional marketing teams, while getting into the weeds from content creation and production through to in-market execution.

I know Ecommerce

I’ve been an ecommerce founder for over 7 years. Building up my own sustainability led homewares, travel and lifestyle brand to a profitable ‘right size for me’ business operating between continents. Continuously keeping up to date with industry best practice needed to build and grow an ecommerce store in 2024.

I know Strategy

I’ve been both a contributor and facilitator for strategic planning at executive leadership and board level. Working with founders of small businesses through to the C-suite in global organisations. With experience in preparing board papers, presenting corporate updates and leading business transformation initiatives.

I know Business

Crossing over from a corporate career into business ownership has perhaps been my biggest career challenge of all. When there’s no-one else to fall back on and your own money is on the line there’s a resilience, resourcefulness and grit that being an employee just can’t teach you like being a founder of your own start-up or business can.

Some of the nice things people have said about working with me.

  • Thank you so much for all your hard work and support! You’re really part of our team now :-) The work that we have been doing with you over the past month it’s not only very clarifying for all of us regarding the brand and vision, it’s also been a massive relief! I feel like we finally found our path :-) and it feels great!

    Lauren Franklin - CEO and Founder Summerjax Productions.

  • What do I write that the others haven't already said? Simple ... Bridget is a rockstar .. it's that easy. We worked together for something like 5 years. She challenged me strategically + she impressed me operationally. If you have a project, give her a call ... you will not be disappointed ... I promise

    Simon Traynor - Board member, CEO, CMO. Prevously Quiksilver, Movember.

  • Bridget is one of the most passionate and driven individuals i have ever worked with. Her pursuit for success is relentless, overcoming hurdles to ensure the ultimate outcome is achieved. She has well rounded business knowledge, commercial acumen, and a great sense of creative thinking. A great asset to any company.

    Todd Liddy - Head of Retail, Boardriders APAC

  • Bridget is an exceptional leader and team player, highly motivated and a specialist in Brand go to market and retail strategy. I was fortunate enough to work closely with her in both Australia and Europe while at Quiksilver and I'm looking forward to collaborating with her on future projects if the chance arrises. Thanks again for all your help and support Bridget.

    Josh Rush - Previously global creative director Quiksilver

  • I worked with Bridget at Just Jeans, and she is one of the best operators l have ever worked with. Bridget is strategic, considered and results focused and is always considering the consumer. I have no hesitation recommending Bridget, she was a joy to work with.

    Lisa Albert - Previously Marketing Manager, Just Jeans

Feedback from founders who have attended my business & brand strategy workshops.

  • I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable. They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!

    Chaimae B.

  • I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners. She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.

    Lotte V.

  • I enjoyed the workshop a lot. It was very helpful for understanding business and brand strategy basics. I also liked the discussions and the chance to share ideas with others.

    Meriem B.

  • I very much enjoyed Bridget’s workshop. Bridget provided a very helpful overview covering a lot of ground in a short space of time without overwhelming attendees. I also enjoyed the exercises and receiving Bridget’s input during these. She has a warm personality and made what in some other hands might have been a dry workshop an inspiring event. I thank Bridget for the time and effort that she put into the workshop and for the knowledge and tips that she shared with us.

    Phillipa P

Member 1% For The Planet - Bridget John

Member of 1% for the Planet

1% of revenue from my work and business ventures is pledged towards environmental causes and non-profits.

Prioritising working with businesses and brands that are purpose led, challenging the norm and leading change in their field.

If it’s a fellow 1% For The Planet member, or a B Corp organisation even better.

Contact me.

Got a brand, project or idea to work together on? I’d love to hear from you.